12.31.2008

My Secret Crush: Smart Advertising

The following images represent a few samples from “Catch of the Day,” a guerrilla ad campaign sponsored by Surfrider Foundation, targeting farmers’ market frequenters to educate them on the quantity, as well as the variety, of pollution dumped into our seas.

Styrofoam Bites from Long Beach, California

Plastic Surprise from Galveston Beach, Texas

Aerosol Cans from South Padre Island, Texas

Condom Strips are from Newport Beach, California


Butts and Bits from Venice Beach, California

Brilliant I say, just simply brilliant.

1 comment:

Adam said...

Guerrilla ads are awesome! Must be so effective. Imagine going to the farmer's market and seeing the condoms and cigarettes next to the salmon you're taking home to eat? Gross